Team BAILEY: New World Order Shoot with Bantu Knots

A hairmix test shoot in Baileyville. Take a journey with Team BAILEY as we execute a Highlighted Pyrp Bantu Knot Out in the Miami Design District Known as Wynwood!

Preparation and Styling powered by Design Essentials Natural, Goldwell Color and All Dolled Up Salons

Special Thanks to an awesome project team! Follow our social media handles for more dope mixes!!!

Hairstylist: Bailey, Rania Nekole and Josie Vei
Make Up: Rania Nekole @ranianekole
Styling and Assist : Josie Vei @josie_vei
Photography and Videography : Bailey Society @baileysocietymedia

Behind the Cover with Paul Mitchell’s Lucie Doughty

Behind the Cover with Paul Mitchell’s Lucie Doughty

Brad Faxon – Chipping & Pitching Part 7 (2013)

Rapper 50 Cent Thinks Like a Harvard Businessman

Team BAILEY : DE takes on Bronner Brothers

Talk about taking the industry to the next level! I was blessed to be apart of a dynamic team this weekend at the Bronner Brothers 2015 Summer show. The Design Essentials super brand brought together its top education talents to Atlanta, Georgia to help celebrate its 25th Year Anniversary! They also marked their return to the show floor at this Bronner Brothers event with a focus on real education in a format called EDUtainment!

This weekend featured celebs from grammy nominated artist Ledisi and hit reality shows stars  like Mushiya Chikuka from Cutting it in the ATL and Toya Bush-Harris from Married to Medicine. The real stars of the weekend were the McBride Family and the DE partners and fans for continued success in the beauty business. Enjoy, and remember the most important thing about living and success is to “stay inspired” . The Team BAILEY tour continues…

Team BAILEY takes on Bronner Brothers with Design Essentials Education Team

Team BAILEY takes on Bronner Brothers with Design Essentials super powered educational team for DE 25th Anniversary return to the show floor!

Design Essentials at Bronner Brothers for 25 Year Anniversary



Book Your Appointments! We getting busy on the road! Mission ” Stay Inspired ” Hit me up on SnapChat! : baileyiam

The Shop Life!

Team BAILEY : DE LIFE 2015

Team BAILEY: June was DOPE!

Man what a month it has been! June started off with our annual salon trip to the biggest beauty show in the Southeast,” Premier Shows Orlando”!  Our team loaded up a full size van and transported ourselves to Orlando, Florida to meet our local team in roadtrip fashion! There we a few special things that happened below the surface of this trip:

1) In-Salon team organized and executed the weekend

2) I was given opportunity to become Social Ambassador for Design Essentials ( Pro Takeover Series)

3) I brought my golf clubs!

Bailey Team Road Trip


After a power packed weekend of industry friends, education and inspiration I packed up my clubs and Design Essentials tool bag the headed to Orlando International Airport! My next stop was Salt Lake City, Utah! My educational tour with Design Essentials would consist of 6 classes in 3 days! Had an awesome time with Marinello Beauty School family in each session. I got to learn about their challenges and successes in pursuit of their dreams. I was teaching them but still learning so much. From snow capped mountains to awesome burritos the trip was great! To cap it off! I got to hit those golf clubs around on my west coast journey! Enjoy the video!


Upon my return our new educational team in salon set up an awesome, ” Give Back” ADUcator class to Empire Beauty Schools Lauderhill. Our ADUcator program is our salon educator training opportunity where our team members give back through education at our local schools and community centers. It was great seeing future educators doing there thing.


Special thanks to our ADUcators in this edition: Rania Nekole and Rellik



Team Bailey: DE Education Virginia ” Newport News”

On the road with Design Essentials! Another awesome education with Team BAILEY at the Design Essentials” Time is Now Tour. A launch of Design Essentials STS Express System and other industry trends and insights at Hampton, Virginia Convention Center. Design Essentials educators put on an awesome show! #stayinspired #detimeisnowtour


This journey was exciting and filled with learning and sharing. I met some awesome peers in the industry that showed me that passion and hard work are an awesome combination. I would like to personally thank all of my friends and family for support my adventures in the business. My new tour of educational offerings powered by the best companies in the world, Design Essentials and All Dolled Up Salons. Stay inspired!

Always Booking at


Here is more info on the exciting new thermal conditioning system we are presenting globally.


Design Essentials® Strengthening Therapy Transitioning Mousse is an Amino-Acid infused Thermal Reconditioning Treatment, designed to straighten and smooth naturally curly, multi-textured, transitioning and frizzy hair types.


  • Delivers a sleek, smooth, lustrous finish to multiple hair types
  • Best for naturally curly or transitioning clients who prefer to wear their hair straight
  • Significantly reduces swelling from root to tip
  • Honey and sweet almond oil hydrates, nourishes and protects hair
  • Provides maximum smoothness and lasting strength

– See more at:


Design Essentials Awards Sylvester Bailey Associate” Educator of The Year”

Team BAILEY! We did it. This years annual training was a blast. 2014 was a record setting pace for Bailey. A coast to coast tour starting in Long Beach, CA and ending in Nassau Bahamas! The mid year stops in London, Washington, DC and Philadelphia were well worth the hours of flying. Mcbride Research Laboratories recognized Sylvester Bailey as a stand out educator for the company. Highlights included our awesome Trinidad and Tobago corporate training event which I provided sales training and technical education to Design Essentials revamping efforts on the island.

Annual meeting was like a meeting of the minds with special invited educators from the beauty industry. Networking, education and communication was my favorite part.I was on a triple threat team were we put on a showcase called, The All Male Review! Here’s the vid I shot! Enjoy the ride! Most of all stay inspired!!

Being More Social for 2015

A new year is here! Loving the salon business as usual! I have been reading alot about entrepreneurship and organization. This Social Sunday’s project is an extension of my entrepreneurial vision. Its a way for me to stay active with the local tastemakers and curators in the area. I’m a firm believer in creating a productive and healthy social network. This project has also allowed for me to partner up with my favorite music and DJ team. The venue is hot and the scenery is definitely an awesome place to enjoy Sundays in South Florida!

I’m shooting for the Midas touch this year! Thanks for your support and bring a friend!




Team BAILEY Presents : Yes! Another Mix and Mingle

Get out and enjoy South Florida with young professionals. Our unqiue blend of Neo Soul Music, Mimosas and Mingling is a great way to spend a Sunday afternoon. Located on Ft Lauderdale Beach and away from all the chaos is perfect place for friends to get out and catch a good time. Our feature DJ brings the sexiest sounds to an awesome rooftop view of Ft Lauderdale Beach. 

Promoters B.A.I.L.E.Y. and Arturo Lorde bring out the super friends for this event! Bring business cards and friends as we connect South Florida..

For special accomodations contact :

Bailey 954-670-6495

Color Wars ! Finito!

Came saw and conquered! Our ” Color Wars” project was success. We took three naturals into a dangerous color war for the creatives to enjoy. Special Thanks to everyone involved!

Some info on the video! I was looking to highlight our Hairluminati coloring inspirations but kept running into my alter ego and his need to inspire and motivate the world! Listen to the music and enjoy the powerful dialogue featuring Jay-Z, Kanye West, Swedish House Mafia and Fela Kuti!

Models: Shanelle , Mickey and Tannisha

Team B.A.I.L.E.Y.

Color: Rellik

MUA: Rania Nekole

Stylist: Anthea Rolle

Special Thanks to C& I Studios for the space for inspiration!

Check out the Vid and Subscribe for my dopest hair industry experiences!  Enjoy the vid!




Team Bailey: DE Bahamas Edition

I enjoyed the island of Trinidad where we helped construct an awesome educational platform for some of the best stylists in that market. Design Essentials is powered to give stylists and clients the best quality products and education for healthy hair across all textures. We are en route to the Bahamas for an awesome interactive education with Design Essentials. Join me as we cover the latest trends in texture, color with super line Design Essentials. Ironically this edition will follow my most aggressive color works project Hairluminati: New World Order : The Color Wars. Hope you enjoy ! Stay inspired



Let a friend know! We are coming and bringing it!


Design Essentials Education Seminar Flyer - Monday-page-001

Creating Jobs and Excited Industry Professionals

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.

-Steve Jobs

A new chop I did for those interested in joining our movement! All Dolled Up Salons is committed to creating, developing and motivating new industry professionals. I used our in house Canon Rebel T2i and an impromptu use of salon downtime! Thats right downtime!!! lol

Mastering Craft and Industry Projections

I’m hungry for knowledge. The whole thing is to learn every day, to get brighter and brighter. That’s what this world is about. You look at someone like Gandhi, and he glowed. Martin Luther King glowed. Muhammad Ali glows. I think that’s from being bright all the time, and trying to be brighter.



Another great digital business meeting with my mentor Sean Carter. Welcome to my world. Keep up if you can. In this digital world my team is tight! #stayinspired

Color Wars: The Hairlumunati Shoot!

Be not afraid of greatness. Some are born great, some achieve greatness, and others have greatness thrust upon them.” 
― William Shakespeare


This month in the salon I declared a self induced “Color War” . My goal was to create my most ambitious color concepts and philosophy built on the foundation of classics. We took block coloring and codified them with the most inspiring and courageous philosophies in my wheel well. Hope you guys enjoy my colorful journey but remember, this is war!











Team Bailey World Tour: DE Trinidad and Tobago Training

Just landed and ready to tear up the hair biz in the states. Nothing like teaching and sharing your knowledge with other professionals. McBride Laboratories is expanding and improving its professional line to the Caribbean. The island mix  was perfect for our newest Strengthening Therapy System that allows clients to wear their hair in curly or straight without the permanent effects of relaxers.



Overall, I made lots of new industry friends and believe that each and everyone of them has the potential to do great things in their markets. Design Essentials is ready to bring truly healthy hair education to TT!




IMG_2737 curltype-model-3b DE hero-denewlook-augustIMG_2784 IMG_2820

Meet my Team: Real Talent

Meet my Team!  <<< Click FOR VID


Awesome day in Baileyville! Thats the world I escape to when I’m ready to have 3d experiences in my career and craft. The beauty industry has opened up so many doors and opportunities for me. This week was another week of awesome relationships built and progress made. Dope hair cuts and color this week and some family time in between. A special project from my Mcbride Research Laboratory Education team brought out some hidden talents. So I decided to experiment with some video of our in-house salon marketing efforts from our youtube archives. I came up with this awesome video used as a tribute to some of our stylist branding efforts. You will see Myriam Muhammad, one of our most recognizable stylist brands featured in many industry publications like Essence, Sophisticate Black Hair, Hype Hair and more. We also have Tannisha Simone and Ceeleka Blaze on the team specializing in extensions, colors and cuts. Hope you enjoy the video as much as I did making it. Welcome to my movie! Team Bailey !




FILA: Forever I Love Atlanta! Design Essentials edition!

Atlanta hosted our annual Mcbride Laboratory training with Design Essentials! This was also the weekend of the Bronner Brothers annual Summer show.

I had a blast meeting new and existing stylists and educators like myself. The training was intense and helped me take my game to a new level. Now I have the confidence and renewed energy to press forward I’m the industry. I also had a chance to meet some of my favorite industry stars like Patric Bradley, E. Hosea Hicks , Rashawn Colter, Kondor Rodnok and Casha !

Takeaways from this weekend:

Knowledge is Power

Keys to success:

Be open,honest, fair and consistent !


Hard work does get noticed! 40 under 40

It started with a call and ended in my first recognition of 2014! Proud to join an elite few of movers and shakers in the South Florida area. Many alumni whom which I am fans of already have reached out with congrats. Thanks to super client Trecia Arthurton and my All Dolled Up Salons family for giving me a mission. I will keep my circles inspired!!
Bringing, Aspirations, Inspirations in Love , Everyone’s You

Behind the Chair : ADU Salon Week In Review

The life of a beauty professional is very unique. Most set their own hours, create their own pace and basically design their own career path and lifestyle. This week Team B.A.I.L.E.Y. entered the salon for a back to back 6 day grind. Our goal was to really get a feel for salon ambiance, team sentiment and gauge of momentum. Its great to be at a place where your clientele supports your in salon and out of salon activity. Feedback was great and the flame of art was easily rekindled. Team B.A.I.L.E.Y. is back on the road!

Lebron James: Impressive Essay on Return to Cleveland

Before anyone ever cared where I would play basketball, I was a kid from Northeast Ohio. It’s where I walked. It’s where I ran. It’s where I cried. It’s where I bled. It holds a special place in my heart. People there have seen me grow up. I sometimes feel like I’m their son. Their passion can be overwhelming. But it drives me. I want to give them hope when I can. I want to inspire them when I can. My relationship with Northeast Ohio is bigger than basketball. I didn’t realize that four years ago. I do now.

Remember when I was sitting up there at the Boys & Girls Club in 2010? I was thinking, This is really tough. I could feel it. I was leaving something I had spent a long time creating. If I had to do it all over again, I’d obviously do things differently, but I’d still have left. Miami, for me, has been almost like college for other kids. These past four years helped raise me into who I am. I became a better player and a better man. I learned from a franchise that had been where I wanted to go. I will always think of Miami as my second home. Without the experiences I had there, I wouldn’t be able to do what I’m doing today.

I went to Miami because of D-Wade and CB. We made sacrifices to keep UD. I loved becoming a big bro to Rio. I believed we could do something magical if we came together. And that’s exactly what we did! The hardest thing to leave is what I built with those guys. I’ve talked to some of them and will talk to others. Nothing will ever change what we accomplished. We are brothers for life. I also want to thank Micky Arison and Pat Riley for giving me an amazing four years.

I’m doing this essay because I want an opportunity to explain myself uninterrupted. I don’t want anyone thinking: He and Erik Spoelstra didn’t get along. … He and Riles didn’t get along. … The Heat couldn’t put the right team together. That’s absolutely not true.

I’m not having a press conference or a party. After this, it’s time to get to work.

When I left Cleveland, I was on a mission. I was seeking championships, and we won two. But Miami already knew that feeling. Our city hasn’t had that feeling in a long, long, long time. My goal is still to win as many titles as possible, no question. But what’s most important for me is bringing one trophy back to Northeast Ohio.

I always believed that I’d return to Cleveland and finish my career there. I just didn’t know when. After the season, free agency wasn’t even a thought. But I have two boys and my wife, Savannah, is pregnant with a girl. I started thinking about what it would be like to raise my family in my hometown. I looked at other teams, but I wasn’t going to leave Miami for anywhere except Cleveland. The more time passed, the more it felt right. This is what makes me happy.

To make the move I needed the support of my wife and my mom, who can be very tough. The letter from Dan Gilbert, the booing of the Cleveland fans, the jerseys being burned — seeing all that was hard for them. My emotions were more mixed. It was easy to say, “OK, I don’t want to deal with these people ever again.” But then you think about the other side. What if I were a kid who looked up to an athlete, and that athlete made me want to do better in my own life, and then he left? How would I react? I’ve met with Dan, face-to-face, man-to-man. We’ve talked it out. Everybody makes mistakes. I’ve made mistakes as well. Who am I to hold a grudge?

LeBron James announces his return to Cleveland Cavaliers
Complete coverage of LeBron’s return to the Cavaliers

I’m not promising a championship. I know how hard that is to deliver. We’re not ready right now. No way. Of course, I want to win next year, but I’m realistic. It will be a long process, much longer than it was in 2010. My patience will get tested. I know that. I’m going into a situation with a young team and a new coach. I will be the old head. But I get a thrill out of bringing a group together and helping them reach a place they didn’t know they could go. I see myself as a mentor now and I’m excited to lead some of these talented young guys. I think I can help Kyrie Irving become one of the best point guards in our league. I think I can help elevate Tristan Thompson and Dion Waiters. And I can’t wait to reunite with Anderson Varejao, one of my favorite teammates.

But this is not about the roster or the organization. I feel my calling here goes above basketball. I have a responsibility to lead, in more ways than one, and I take that very seriously. My presence can make a difference in Miami, but I think it can mean more where I’m from. I want kids in Northeast Ohio, like the hundreds of Akron third-graders I sponsor through my foundation, to realize that there’s no better place to grow up. Maybe some of them will come home after college and start a family or open a business. That would make me smile. Our community, which has struggled so much, needs all the talent it can get.

In Northeast Ohio, nothing is given. Everything is earned. You work for what you have.

I’m ready to accept the challenge. I’m coming home.

New Store Hunting: All Dolled Up Salons and Stores

With continued economic growth in the horizon, expansion seems more and more a priority as industry competition gets fierce. Our company has focused in on quality and uniqueness. Our personal touch motto is taking roots by increasing our salon fan base and loyal customer frequency. Partner conversations have been getting louder about the potential for another All Dolled Up Salon near you.

With new trends on way our team is super equipped to become the top artists in the beauty industry. Talent development will be improving through our newest All Dolled Up Salons Training and Development commitment. Our new Wednesday Demo Night( Training Nights) and year round industry and in house training schedule are at the front of this promise. The organization is on a race to quality in all areas of the industry such as customer, stylist and community experiences. From hosting community informatives to entertaining ADU productions like POEM ( Internal Expression ), our poetry night, All Dolled Up Salons is ready to expand. Wish us luck!

Here a few marketing projects we have launched to get more information about an All Dolled Up Salons experience.